Mitsuwa Marketplace announced that the company will open a brand new store in Plano, TX in late 2016; and another in Honolulu, HI in the summer of 2017 as additions to its existing nine locations. Mitsuwa is the largest Japanese supermarket chain in the United States.
Plano, a suburb of Dallas/Fort Worth, is experiencing an influx of Japanese population due to the relocation of Toyota’s sales and marketing headquarters from Torrance, CA. Mitsuwa anticipates there will be increasing demand for Japanese food and grocery items in the area and responds to the needs by building a 25,000-square-foot market with food court. The tenants will include Ramen Santouka, Kaneko Hannosuke, Densetsu No Sutadonya, Pullman Bakery, Matcha LOVE, Lupicia Fresh Tea, J. Sweets and Books Kinokuniya.
The Waikiki location will occupy a space at the International Market Place in the famous beachfront neighborhood. Waikiki is also a competitive area for Japanese grocery retail where other national chains such as Nijiya Market and Marukai Market operate several locations as well as local stores doing business for decades. Mitsuwa’s Waikiki store will be slightly smaller than 10,000 square feet and detailed information including tenants for this location is not yet announced.